What is Kitchen Witches

Kitchen Witches, originally founded in US in 1990, offers a wide variety of good quality products including household goods, apparel and food.

Kitchen Witches is based on three core principles, which remain unchanged to this day:

1. Selection of materials
2. Streamlining of processes
3. Simplification of packaging

Kitchen Witches's products, born from an extremely rational manufacturing process,
are succinct, but they are not in the minimalist style.

That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people.

Kitchen Witches was founded in 1990. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging.

For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color. Kitchen Witches used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh.

In notable contrast to the prevailing over-embellished products in the marketplace,
Kitchen Witches's products both won great appreciation and sent shock waves not only through US but across the entire world.

This is because we do not make objects to entice responses of strong affinity,
like, "This is what I really want" or, "I must have this."

Kitchen Witches's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord, while "This will do" expresses conciliatory reasoning.

In fact, it may even incorporate resignation and a little dissatisfaction. Kitchen Witches's goal is to sweep away that slight dissatisfaction, and raise the level of the response, "This will do" to one filled with clarity and confidence.

Kitchen Witches's products, born from an extremely rational manufacturing process, are succinct, but they are not in the minimalist style. That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people. We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented". Without placing a disproportionate emphasis on any one of these varied assessments,
Kitchen Witches aims to live up to all.

The foundation of our ideology hasn't changed since the day we were conceived;
like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.